By 2030, poor mental health will cost the global economy $6 trillion a year. This isn’t just a people issue. It’s a brand and business issue.
Where brand purpose meets real-world impact
JAAQ Studio helps ambitious brands create high-impact mental health and wellness content — backed by expert review and delivered through our platform or yours. We’re the UK’s only mental wellness content partner combining creative talent, clinical oversight, and global distribution.
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The $6 Trillion problem
$6T
88
%
of Gen Z & Millennials expect brands to support mental wellbeing
ESG
Investors are watching ESG performance
69
%
of employees would switch jobs for better mental health support
But most brands play it safe... or stay silent.
This leads to flat campaigns, missed opportunities and reputational risk.
JAAQ Studio is Built to Solve This
We partner with brands to create bold, safe and effective mental health and wellness campaigns — co-owned and ready to distribute.
Creative excellence
Mental wellness experts, not generalists with a brief
Platform reach
Millions of built-in impressions
Custom amplification
Run it on our channels, yours, or both
Clinical integrity
Every story stress-tested by experts
How JAAQ works with brands
How JAAQ works with brands
Optional Add-ons:
Campaign analytics and audience insight
Co-branded toolkits for internal rollout
Access to exclusive creators and clinicians
Strategic Briefing
We start by aligning on your goals, audiences, and role in the mental health space.
Collaborative Ideation
Our creative and clinical teams work with yours to develop original content formats rooted in insight, safety, and impact.
World-Class Production
Access a network of producers, directors, and talent – including public figures, experts, and people with lived experience.
Clinical Review
Every piece of content is stress-tested for safety, accuracy, and relevance by our clinical advisors.
Distribution & Amplification
Your story lives not only on your channels... but on ours. We amplify through the JAAQ ecosystem (web, apps, social, PR) with options for custom reach strategies and co-branded activations.
The Results
Breaking the Silence in Elite Sport
Breaking the Silence in Elite Sport
Objectives
Break the silence around mental health in elite motorsport — and reach fans through human stories.
What we did
Candid, story-led interviews with Alpine F1 drivers, reflecting on pressure, performance, and the advice they’d give their younger selves.
What we delivered
A first for Formula One — raw vulnerability from the grid, amplified across Alpine and JAAQ channels to drive cultural impact and brand reach.
The Power of Resilience
The Power of Resilience
Objectives
Celebrate the grit and determination of adidas’ Paralympic athletes — and inspire others to keep going.
What we did
A series of stripped-back, powerful conversations where athletes shared what resilience really looks like — in sport and in life.
What we delivered
Used across adidas’ internal and social channels, the content brought authentic representation to the forefront and reinforced adidas’ values with substance and heart.
Real Talk for Real Parents
Real Talk for Real Parents
Objectives
Help parents feel more confident supporting their child’s mental health — no matter the challenge.
What we did
A heartfelt conversation with Myleene Klass exploring the realities of parenting, from divorce to open communication — grounded in lived experience.
What we delivered
Featured in Bupa’s ATL campaign, the content added emotional depth to their brand — rolled out across web, press, and social to reach families at scale.
Changing the Game
Changing the Game
Objectives
Challenge outdated stereotypes in rugby — and open up the conversation around mental health.
What we did
Six honest, athlete-led interviews — including Marcus Smith — supported by a full JAAQ matchday takeover for World Mental Health Day.
What we delivered
A first-of-its-kind partnership in Premiership Rugby, driving visibility, vulnerability, and new narratives across the sport.
Why JAAQ Studio?
UK’s only clinically-reviewed mental health content partner
Built for bold, purpose-led storytelling at scale
Embedded in an ecosystem built to scale
We don’t just make content.
We help your brand lead, without the risk.
This is the real impact
Ready to make mental health your most meaningful brand move yet?
FAQ
What is JAAQ Studio?
JAAQ Studio is the content creation and amplification arm of JAAQ, offering brands the ability to co-create world-class mental health and wellness campaigns with cultural edge and clinical credibility.
How is JAAQ Studio different from a content agency?
We’re not an agency. We’re a mental health platform that offers a studio. Every piece of content we produce lives in the JAAQ ecosystem – meaning it’s built for impact, not just impressions.
Who do you work with?
Brands who want to do more than just talk about mental health. We’ve partnered with Bupa, adidas, Harlequins, PureGym and more to deliver content that actually changes how people feel and act.
What kind of content can you produce?
From expert-led video series to brand-funded documentary-style campaigns. Always human. Always high-impact. Always rooted in wellbeing.
Can our brand feature on the JAAQ platform?
Yes. All JAAQ Studio productions are eligible for distribution across our global platform, ensuring your message reaches audiences where it matters, with built-in trust and attention.
Is the content clinically approved?
Yes. All content undergoes a clinical review process to ensure safety, accuracy, and relevance – particularly important when dealing with mental health topics.
What’s the process to get started?
It starts with a conversation. We’ll work with you to identify shared goals, co-develop ideas, and build content that resonates. From concept to filming to amplification, we do it all.
What results can we expect?
We measure emotional resonance, reach, and real-world outcomes. Campaigns have delivered millions of views, driven workplace engagement, and shifted public perception of mental health in sport, media, and business.
Do you collaborate with other agencies?
Yes. We regularly collaborate with agencies – from creative to media, PR to digital. JAAQ Studio brings deep expertise in mental health and wellness storytelling, and we’re happy to slot into broader campaigns, add credibility to partner-led work, or co-produce content that lives across multiple ecosystems. We’re not territorial, we're here to elevate the work and amplify the mission.